TL;DR: Trademarks in Argentina are registered with INPI (Instituto Nacional de la Propiedad Industrial) under Trademark Law No. 22,362, in a first-to-file system where registration, not use, creates the right. The process runs from clearance search through filing, examination, a one-day publication, and a 30-day opposition window, to registration for a renewable ten-year term. The […]
Category Archives: Intellectual Property
Here is a situation that plays out in startup due diligence rooms more often than anyone in the industry likes to admit. A founder has spent two years building a product. They raised a pre-seed round, grew to fifteen thousand users, got introduced to a Series A investor who liked what they saw, and spent […]
Why Most Brands Launch at Legal Risk And How to Avoid That Mistake You have spent weeks coming up with the perfect brand name. The logo looks sharp. The domain is available. You are ready to launch. But here is a question most founders forget to ask: Has someone else already claimed that name legally? […]
Why Influencers Lose Content Ownership Without Realising It There is a belief that runs through creator culture, quietly and persistently, that you own what you make. You thought of the concept. You showed up, shot the content, edited it, and posted it. Of course it is yours. Brand deal contracts say otherwise. And they […]
Picture this: You run a clothing brand. You built it over three years, designed the logo yourself, printed it on every tag, posted it on Instagram hundreds of times, and built a small but loyal following around it. Then one morning a customer messages you: “Isn’t this yours?” It is a Mumbai based vendor’s Instagram […]
TL;DR: An IP assignment agreement transfers ownership of intellectual property, code, designs, content, inventions, from the person or entity who created it to another party, permanently and completely. Without one, the creator, not the business paying for the work, may legally own it. This is one of the most consistently damaging gaps discovered during investor […]
A note on scope: this guide focuses specifically on someone using your brand name, a different business trading under a name identical or confusingly similar to yours, including disputes over domain names, marketplace listings, and even company registrations. If your situation is specifically about someone copying your logo or visual mark, and you need to […]
You’ve built something valuable. Your brand has recognition, loyal customers, and a proven business model. Now you’re ready to scale through franchising. But here’s what most franchisors realize too late: the moment you hand your brand to franchisees, you’re trusting strangers to protect what took you years to build. Franchising in India is tricky. We […]
TL;DR: Most trademark application problems in India are preventable, and they cluster around seven specific mistakes: filing in the wrong class, an inadequate search before filing, choosing a mark that isn’t distinctive enough, incomplete documentation, incorrect applicant details, missing priority claims, and improper power of attorney paperwork. Each of these can trigger an examination objection, […]
TL;DR: An unregistered brand in India is not unprotected, but it is protected by a much weaker and slower remedy. Section 27 of the Trade Marks Act, 1999 bars an infringement suit for an unregistered mark, but expressly preserves the common law action for passing off. The catch is that passing off requires you to […]
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