TL;DR: Trademarks in Argentina are registered with INPI (Instituto Nacional de la Propiedad Industrial) under Trademark Law No. 22,362, in a first-to-file system where registration, not use, creates the right. The process runs from clearance search through filing, examination, a one-day publication, and a 30-day opposition window, to registration for a renewable ten-year term. The […]
Category Archives: Trademarks
Why Most Brands Launch at Legal Risk And How to Avoid That Mistake You have spent weeks coming up with the perfect brand name. The logo looks sharp. The domain is available. You are ready to launch. But here is a question most founders forget to ask: Has someone else already claimed that name legally? […]
Picture this: You run a clothing brand. You built it over three years, designed the logo yourself, printed it on every tag, posted it on Instagram hundreds of times, and built a small but loyal following around it. Then one morning a customer messages you: “Isn’t this yours?” It is a Mumbai based vendor’s Instagram […]
You’ve built something valuable. Your brand has recognition, loyal customers, and a proven business model. Now you’re ready to scale through franchising. But here’s what most franchisors realize too late: the moment you hand your brand to franchisees, you’re trusting strangers to protect what took you years to build. Franchising in India is tricky. We […]
TL;DR: Most trademark application problems in India are preventable, and they cluster around seven specific mistakes: filing in the wrong class, an inadequate search before filing, choosing a mark that isn’t distinctive enough, incomplete documentation, incorrect applicant details, missing priority claims, and improper power of attorney paperwork. Each of these can trigger an examination objection, […]
TL;DR: An unregistered brand in India is not unprotected, but it is protected by a much weaker and slower remedy. Section 27 of the Trade Marks Act, 1999 bars an infringement suit for an unregistered mark, but expressly preserves the common law action for passing off. The catch is that passing off requires you to […]
TL;DR: Trademark rights are territorial, which means a registration in one country protects you only in that country. There is no single “global trademark.” To protect a brand across borders, you either file directly in each country you care about, or use the Madrid Protocol to file one international application covering multiple member countries at […]
TL;DR: Most founders choose a brand name first and think about protecting it later. That order is backwards, and it is the single most expensive naming mistake there is. The strongest brands are built the other way round: they choose a name that is legally distinctive, they clear it, across trademarks, domains, and social handles, […]
TL;DR: Registering a trademark in India means filing Form TM-A with the Trade Marks Registry, choosing the right class under the Nice Classification, getting through examination, surviving the publication and opposition window, and receiving your certificate. The process realistically takes 12 to 18 months if uncontested. Government fees start at ₹4,500 per class for individuals […]
TL;DR: A trademark protects the signs that identify your business, your name, logo, or slogan, and stops others from trading off your reputation. Trademark rights are territorial, so protection is granted country by country, though the Madrid System lets you file across many countries through one application. The core principles are similar everywhere, but the […]








