Picture this: You run a clothing brand. You built it over three years, designed the logo yourself, printed it on every tag, posted it on Instagram hundreds of times, and built a small but loyal following around it. Then one morning a customer messages you: “Isn’t this yours?” It is a Mumbai based vendor’s Instagram […]
Tag Archives: Brand
15
Jan
Jan
A note on scope: this guide focuses specifically on someone using your brand name, a different business trading under a name identical or confusingly similar to yours, including disputes over domain names, marketplace listings, and even company registrations. If your situation is specifically about someone copying your logo or visual mark, and you need to […]
15
Oct
Oct
TL;DR: Most founders choose a brand name first and think about protecting it later. That order is backwards, and it is the single most expensive naming mistake there is. The strongest brands are built the other way round: they choose a name that is legally distinctive, they clear it, across trademarks, domains, and social handles, […]