Imagine opening a package of brand-new tires and being greeted by the delicate scent of roses instead of the usual rubber smell. Sounds unusual, right? That’s exactly what Japanese tire giant Sumitomo Rubber Industries envisioned, and how they wanted to trademark a smell. The Groundbreaking Application That Turned Heads In 2023, Sumitomo Rubber Industries Ltd. […]
Tag Archives: trademark
In the bustling marketplace of brands and businesses, one critical legal protection is often overlooked until it’s too late. Trademark registration might seem like just another bureaucratic hurdle, but the consequences or Risks of not registering your Trademark and neglecting this vital step can be devastating to even the most established companies. The False Comfort […]
TL;DR: Trademark rights are territorial, which means a registration in one country protects you only in that country. There is no single “global trademark.” To protect a brand across borders, you either file directly in each country you care about, or use the Madrid Protocol to file one international application covering multiple member countries at […]
TL;DR: Registering a trademark in India means filing Form TM-A with the Trade Marks Registry, choosing the right class under the Nice Classification, getting through examination, surviving the publication and opposition window, and receiving your certificate. The process realistically takes 12 to 18 months if uncontested. Government fees start at ₹4,500 per class for individuals […]
A trademark is a form of intellectual property that identifies and distinguishes the source of goods or services from those of others. It can be a word, phrase, symbol, design, or a combination of these. A trademark can also be a sound, scent, or color that is used to identify and distinguish the goods or […]




