Imagine opening a package of brand-new tires and being greeted by the delicate scent of roses instead of the usual rubber smell. Sounds unusual, right? That’s exactly what Japanese tire giant Sumitomo Rubber Industries envisioned, and how they wanted to trademark a smell. The Groundbreaking Application That Turned Heads In 2023, Sumitomo Rubber Industries Ltd. […]
Category Archives: Trademark
Imagine discovering that someone’s trying to register a trademark that’s virtually identical to your business name or brand. Your heart sinks, all that hard work building your reputation could be at risk. But here’s the thing: you’re not powerless. Lets drive into how to oppose a trademark where the UK trademark system gives you a […]
7 Common Mistakes in Trademark Applications which leads to rejection Getting your trademark application rejected is frustrating and costly. In India, approximately 60% of trademark applications face initial objections due to preventable mistakes. These rejections delay your brand protection by months and often require expensive legal responses. The Indian Patent Office receives over 300,000 trademark […]
In the bustling marketplace of brands and businesses, one critical legal protection is often overlooked until it’s too late. Trademark registration might seem like just another bureaucratic hurdle, but the consequences or Risks of not registering your Trademark and neglecting this vital step can be devastating to even the most established companies. The False Comfort […]
Securing a trademark for your business in India has become increasingly crucial in today’s competitive market. With over 400,000 trademark applications filed annually, businesses are recognizing the value of protecting their brand identity. This guide explores the essential aspects of trademark registration in India, from application procedures to enforcement strategies, with specific insights for startups […]
Whether you’re starting a new business or re-branding an existing one, protecting your brand is essential. Trademarks are one of the most effective ways to safeguard your business identity from competitors and ensure long-term brand recognition. This blog will walk you through the process of trademarking your brand, explain the importance of trademarks, and provide […]






