Category Archives: Trademark

Can You Trademark a Smell? The Fascinating Case of Rose-Scented Tires in India

trademark a smell

Imagine opening a package of brand-new tires and being greeted by the delicate scent of roses instead of the usual rubber smell. Sounds unusual, right? That’s exactly what Japanese tire giant Sumitomo Rubber Industries envisioned, and how they wanted to trademark a smell. The Groundbreaking Application That Turned Heads In 2023, Sumitomo Rubber Industries Ltd. […]

How to Oppose a Trademark in the UK: A Simple Guide

How to Oppose a Trademark in the UK

Imagine discovering that someone’s trying to register a trademark that’s virtually identical to your business name or brand. Your heart sinks, all that hard work building your reputation could be at risk. But here’s the thing: you’re not powerless. Lets drive into how to oppose a trademark where the UK trademark system gives you a […]

7 Common Mistakes in Trademark Applications

Common Mistakes in Trademark Applications

7 Common Mistakes in Trademark Applications which leads to rejection Getting your trademark application rejected is frustrating and costly. In India, approximately 60% of trademark applications face initial objections due to preventable mistakes. These rejections delay your brand protection by months and often require expensive legal responses. The Indian Patent Office receives over 300,000 trademark […]

Risks of not registering your Trademark

Risks of not registering your Trademark

In the bustling marketplace of brands and businesses, one critical legal protection is often overlooked until it’s too late. Trademark registration might seem like just another bureaucratic hurdle, but the consequences or Risks of not registering your Trademark  and neglecting this vital step can be devastating to even the most established companies. The False Comfort […]

Trademark Opposition in India | Grounds, Fees, Procedure, Eligibility

Trademark Opposition in India

Trademark protection is a crucial component of intellectual property rights for businesses operating in India. A trademark distinguishes your products or services from those of competitors, making it an invaluable business asset. The journey to successful trademark registration in India, however, often encounters a significant procedural hurdle known as trademark opposition, a legal mechanism that […]

Ultimate Guide to Trademark Registration| Process, Costs & Strategies for Businesses, Startups and SMEs in 2025

Trademark Registration

Securing a trademark for your business in India has become increasingly crucial in today’s competitive market. With over 400,000 trademark applications filed annually, businesses are recognizing the value of protecting their brand identity. This guide explores the essential aspects of trademark registration in India, from application procedures to enforcement strategies, with specific insights for startups […]

Trademark Your Brand | Stand Protected

Trademark Opposition in India

Whether you’re starting a new business or re-branding an existing one, protecting your brand is essential. Trademarks are one of the most effective ways to safeguard your business identity from competitors and ensure long-term brand recognition. This blog will walk you through the process of trademarking your brand, explain the importance of trademarks, and provide […]