Imagine opening a package of brand-new tires and being greeted by the delicate scent of roses instead of the usual rubber smell. Sounds unusual, right? That’s exactly what Japanese tire giant Sumitomo Rubber Industries envisioned, and how they wanted to trademark a smell. The Groundbreaking Application That Turned Heads In 2023, Sumitomo Rubber Industries Ltd. […]
Category Archives: Intellectual Property
Generative artificial intelligence(AI) has triggered one of the sharpest clashes yet between technological innovation and copyright law in India with respect to AI Training. Powerful models are trained on vast troves of human-created books, music, images, news, and audiovisual works. This raises the uncomfortable questions of: a) who gave permission b) who gets paid, and […]
Over the last two decades, the internet has transformed the way businesses operate. Today, an organisation’s domain name is often the first thing a consumer comes across. In fact, domain names have become almost equal to a company’s identity because they represent its digital doorway. Brands like Tata, Infosys, Amul, Flipkart, SBI, HDFC, Yahoo, Google […]
Receiving a trademark opposition feels overwhelming. You’ve invested time, money, and energy into building your brand, and now someone’s challenging your right to register it. The good news? An opposition doesn’t automatically mean you’ve lost. Many applicants successfully defend their trademarks with the right strategy and timely action. Lets walk you through exactly what happens […]
Everyone’s excited about GTA 6, but beyond the gameplay and stunning graphics, there’s a legal masterclass hidden in Rockstar’s design choices. The way Grand Theft Auto handles intellectual property rights offers valuable lessons for business owners, content creators, and anyone working with brands, music, or creative content. If you’ve ever played GTA, you’ve noticed something […]
The moment you hand over payment for creative work doesn’t automatically make you the owner of that work. Work for Hire vs Independent Contractor Agreements is complex to understand. This fundamental misunderstanding has cost countless businesses their intellectual property rights, led to expensive legal disputes, and created unnecessary complications in what should have been straightforward […]
Have you ever stumbled across your original content being used without your permission on another website? Maybe it’s that blog post you spent hours perfecting, or that photo you took on vacation last summer. These situations aren’t just annoying—they’re potentially illegal. Thankfully, there’s a powerful tool at your disposal: the DMCA takedown complaint. Let us […]
In the bustling marketplace of brands and businesses, one critical legal protection is often overlooked until it’s too late. Trademark registration might seem like just another bureaucratic hurdle, but the consequences or Risks of not registering your Trademark and neglecting this vital step can be devastating to even the most established companies. The False Comfort […]
Securing a trademark for your business in India has become increasingly crucial in today’s competitive market. With over 400,000 trademark applications filed annually, businesses are recognizing the value of protecting their brand identity. This guide explores the essential aspects of trademark registration in India, from application procedures to enforcement strategies, with specific insights for startups […]
There are various questions and myths relating to how many seconds can you play a song without copyright ? or can you use 30 seconds of a copyrighted song on youtube or instagram ? and also regarding fair usage of songs. Music is an art form that has the power to evoke emotions, create memories, […]










