Trademark Classes · Class 34
Trademark Class 34: Tobacco, Smokers’ Articles & Matches
Class 34 covers tobacco, smokers’ articles, matches, and related products including vaping goods. Here is what it includes, what it excludes, and how to word it.
What is Trademark Class 34?
Class 34 is a goods class covering tobacco and tobacco substitutes, cigarettes and cigars, smokers’ articles, matches, and electronic cigarettes and vaping products. It is the tobacco and smoking-goods class.
The theme is tobacco and smoking-related products. Like firearms, these goods are heavily regulated separately, so trademark classification is only one part of bringing them to market. This page is part of our full guide to all 45 trademark classes, and to how protection works across jurisdictions in our overview of trademark law and protection.
Is Class 34 actually your class?
Work out whether your product or service genuinely sits in Class 34 before you file, because a wrong class protects the wrong thing.
Class 34 is likely your class if you make tobacco, smoking, or vaping products
Tobacco and cigarette makers, cigar and pipe-tobacco brands, makers of smokers’ articles and lighters, and producers of electronic cigarettes and vaping products. If your product is a tobacco, smoking, or vaping good, Class 34 is very likely your class. Our trademark class search helps you check which classes fit before you file.
What Class 34 does NOT cover.
The most common Class 34 mistakes come from classifying by the wrong feature. These closely related items sit elsewhere:
Medicated cessation products are Class 5
Nicotine products for medical smoking-cessation use can be Class 5. Class 34 is tobacco and smoking goods.
Lighter components may differ
Some lighter components may fall elsewhere; the smokers’ article itself is Class 34.
Examples of properly-worded Class 34 goods and services.
The Registry expects specific, standardised descriptions, not vague terms. Here are examples of clear, acceptable Class 34 wording:
| Instead of (vague) | Use (standardised) |
|---|---|
| “Tobacco” | “Tobacco” · “Cigarettes” · “Cigars” |
| “Vape” | “Electronic cigarettes” · “Liquids for electronic cigarettes” |
| “Matches” | “Matches” · “Smokers’ articles” |
Each entry is specific and standardised. These are illustrative examples of acceptable phrasing, not legal advice for your filing; your exact wording should be drawn from the current NICE Classification and tailored to what your business actually does. Wording is a common cause of objections whether you file in India, the United States, Argentina, or elsewhere. For filing across several countries at once, see our global registration guide.
Frequently asked questions
What does trademark Class 34 cover?
Class 34 covers tobacco and tobacco substitutes, cigarettes and cigars, smokers’ articles, matches, and electronic cigarettes and vaping products. It is the tobacco and smoking-goods class. Nicotine products intended for medical smoking-cessation use may instead fall in Class 5, and these goods are subject to significant separate regulation.
Who should register a trademark in Class 34?
Tobacco and cigarette makers, cigar and pipe-tobacco brands, makers of smokers’ articles and lighters, and producers of electronic cigarettes and vaping products. If your product is a tobacco, smoking, or vaping good, Class 34 is likely your class.
Are vaping products in Class 34?
Yes. Electronic cigarettes, vaping devices, and liquids for electronic cigarettes are generally classified in Class 34, alongside tobacco and smokers’ articles. However, vaping and nicotine products can be heavily regulated separately, so classification is only one part of bringing them to market.
Are matches and lighters in Class 34?
Matches and smokers’ articles, including lighters, are classified in Class 34 as smoking-related goods. Some components may occasionally fall elsewhere, but the smokers’ article itself, such as a cigarette lighter, is treated as a Class 34 good.
How should I word my Class 34 goods?
Use specific, standardised terms such as tobacco, cigarettes, electronic cigarettes, or smokers’ articles, rather than vague descriptions. Draw wording from the current NICE Classification and tailor it to your products. Remember these goods face heavy separate regulation beyond trademark classification.
File Class 34 in the right country, worded right.
Whether you are protecting your brand in one market or several, we identify the classes you need and handle registration worldwide, worded to avoid an avoidable objection.
