Argentina
Protect your brand name, logo, and slogan across Argentina. We handle clearance search, INPI filing, and any opposition, for startups, creators, and businesses entering the Argentine market. Fixed fees, clear timelines.
Share your brand name and the classes you need. An IP professional will run a preliminary check and respond with a precise quote and timeline. No obligation, no automated replies.
A trademark is the legal right to your brand identity, your name, logo, tagline, or a combination, for the goods and services you sell. In Argentina, trademarks are examined and registered by the Instituto Nacional de la Propiedad Industrial (INPI), and protection is territorial: a registration in Argentina protects you only within Argentina, not automatically in Brazil, Chile, the United States, or anywhere else.
The process starts with classifying your goods and services under the Nice Classification, the same international system Argentina uses, then a clearance search to check your mark does not conflict with an existing one, followed by filing, publication for opposition (the período de oposición), and registration if no one successfully objects. Argentine trademark registrations last ten years and are renewable indefinitely.
If you are protecting your brand in more than one country, this Argentine filing is one piece of a wider strategy. See our global trademark registration service for how we coordinate filings across multiple markets.
A trademark is any sign capable of distinguishing your goods or services from those of another business. It does not have to be a logo. Under Argentine law, INPI recognises a wide range of signs as registrable, as long as the mark is distinctive and not merely descriptive of the product itself.
The mark must be capable of distinguishing your goods or services, must not be identical or confusingly similar to an existing registered mark in the same class, and must not be purely descriptive, generic, or contrary to public order. A name like “Best Coffee” for a coffee brand is weak and hard to register; a coined or distinctive name is far stronger.
Argentina is a first-to-file jurisdiction for practical purposes: registering early protects you even against someone who started using a similar mark informally but never filed. Waiting to register while you build a brand is a common and costly mistake, since someone else can file first.
Different forms of brand identity, all protectable under Argentine trademark law.
From clearance search to registration with INPI.
We search the INPI database for existing marks that could conflict with yours before you spend on filing.
Your goods and services are classified under the Nice Classification. The classes you choose define the scope of protection.
We prepare and file your application with the correct specifications and supporting information.
INPI examines the mark for formal and substantive compliance and may raise an objection if there is an issue.
The mark is published in the Boletín de Marcas. Third parties have a window to oppose if they believe it conflicts with their rights.
If unopposed, or the opposition is resolved in your favour, the mark registers for ten years, renewable indefinitely.
Argentina uses the international Nice Classification, the same system used by INPI and most of the world’s trademark offices, which divides all goods and services into 45 classes: 34 for goods and 11 for services. Your registration only protects you in the classes you actually file in. A mark registered in Class 25 (clothing) gives you no rights over someone using a similar name in Class 41 (education services), unless your mark is well-known enough to claim broader protection.
Choosing the right classes is one of the most consequential decisions in the filing. File too narrowly and a competitor can use a similar mark in an adjacent category you forgot to cover. File too broadly and you pay for protection you do not need and may invite an unnecessary opposition from an unrelated business. We assess your actual and planned business activity and recommend the classes that genuinely protect it.
Full filing for a new trademark: clearance search, classification, INPI filing, and management through to registration.
If your brand is already registered in another country and you are now entering Argentina, we run a local clearance search and file an Argentina-specific application, coordinated with your existing registrations through our global trademark service.
If INPI raises an examination objection, we prepare a reasoned response addressing the cited grounds and argue for registration, filed within the deadline.
If a third party opposes your published mark, we assess the opposition, prepare your defence, and represent your position before INPI.
Ongoing monitoring for conflicting new filings, and renewal management so your ten-year registration does not lapse.
The legal right to use your mark for your registered goods and services in Argentina, and to stop others using a confusingly similar one.
A registered mark is the basis for cease-and-desist letters, opposition against conflicting applications, and infringement action before Argentine courts.
A trademark can be licensed, franchised, or assigned, and investors expect to see registered IP in diligence before backing a business entering Argentina.
Argentina is often a first or anchor filing for a wider Latin American strategy. A clean Argentine registration supports later filings in Brazil, Chile, Uruguay, and beyond.
Maria Laura Cristin |Registered Argentina Attorney
Argentine Attorney
María Laura Cristín is an Argentine attorney admitted to practice before the Santa Fe Bar Association since 2015. She advises businesses and international clients on trademark registration, intellectual property, corporate law, contracts, market entry, regulatory compliance, dispute resolution, and commercial matters in Argentina.
Her local knowledge helps ensure trademark filings before INPI comply with Argentine legal and procedural requirements while providing on-the-ground support whenever local representation is needed.
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Trademark filing with INPI, by IP professionals, on fixed fees with clear timelines. Start with a free preliminary check.