Personality rights protection against AI deepfakes and voice cloning, talent and endorsement contracts, copyright and trademark protection for your creative work, and the compliance that comes with being a public figure online. Legal support for artists, creators, and celebrities.
A deepfake or unauthorised content to take down, a contract to review before you sign, or your name and work to properly protect, share the details and we’ll come back with a clear scope and fixed fee.
Whether you’re a musician, actor, influencer, or any public figure building a career on your own identity, that identity has real, enforceable legal protection in India, and Indian courts have been moving fast to expand it, particularly against AI-generated misuse. Alongside that, the everyday legal work, contracts with brands, labels, and platforms, still needs to actually protect you, not just look professional. This page covers both.
India has no single dedicated statute protecting personality rights, your right to control commercial use of your own name, voice, image, and likeness. Instead, this right has developed almost entirely through court rulings, and over the past two years, the Delhi and Bombay High Courts have granted a steady stream of injunctions protecting public figures against unauthorised use, especially AI-generated deepfakes and voice cloning. Cases have protected figures including Amitabh Bachchan, Anil Kapoor, Arijit Singh, Shilpa Shetty, Allu Arjun, and Aishwarya Rai Bachchan, among many others, against AI tools recreating their voice or likeness, fake merchandise, and deepfake content used for commercial gain.
Courts have also been willing to grant relief quickly, often through ex parte “John Doe” orders against unidentified infringers, and with directions to platforms to take down content within days. In February 2026, the IT Rules were amended to introduce a framework requiring platforms to label AI-generated content, a regulatory step alongside the judicial trend, though a comprehensive personality rights statute still doesn’t exist. If your name, voice, or image is being misused, whether by a deepfake, an AI voice clone, unauthorised merchandise, or a fake endorsement, this is an area where fast legal action genuinely matters, and where the courts have shown real willingness to act quickly. We file takedown notices directly with platforms across social media, video, and e-commerce sites, tracking every notice through to resolution rather than sending a generic template and hoping.
Terms with your manager or agency, commission structure, exclusivity, and a clear path to exit the relationship if it isn’t working.
Payment terms, exclusivity, usage rights over your name and image, and how long the brand can keep using your content after the deal ends.
Fees, credit, and usage rights reviewed before you sign, so what you agreed to is actually what’s in the contract.
Terms with labels, platforms, or sync licensing deals that protect your ongoing royalty rights, not just the upfront payment.
Deliverables, usage rights, and payment terms for sponsored content, including the disclosure obligations that come with it.
Terms between creators or artists working together, credit, revenue split, and IP ownership over what you create jointly.
Filed directly with platforms under DMCA and international copyright law when your content, image, or likeness is used without permission.
Your stage name, brand, and catchphrases can be registered as trademarks, giving you a stronger, more direct legal basis to act against misuse than personality rights alone. Your music, scripts, and other creative work carry copyright protection, and registering it creates a clear, provable record of ownership if it’s ever disputed or copied.
The Advertising Standards Council of India’s guidelines require clear disclosure, a visible “#ad” or “#sponsored” tag, on sponsored content, and enforcement has genuinely picked up in recent years. Separately, the 2026 IT Rules amendment introduces labelling obligations for AI-generated content, relevant if your platform or content involves AI-generated material in any form. Both are worth building into your content process, not treating as an afterthought once a brand or a regulator raises it.
Unpaid royalties, a management relationship that’s gone bad, a brand that hasn’t honoured its side of a deal, we start with a formal legal notice, which often resolves matters without going further, and represent you if a dispute needs to escalate.
Many artists and creators reach a point where operating through a company makes more sense than working as an individual, for tax planning, for signing bigger deals, or for bringing on your own team. We handle company registration when you’re ready for that step.
My Legal Pal is led by Prakhar Rai, an advocate enrolled with the Bar Council of India and an alumnus of NLSIU Bangalore, with a Master of Business Laws and 10+ years of experience. When a deepfake or unauthorised content is spreading, speed matters, and we’re set up to act quickly, not add another few days of delay to an already urgent problem.
Our full range of services across India.
Protect your name, brand, or catchphrase.
Remove infringing content from platforms directly.
The first step in most other disputes.
Tell us what you need, and we’ll come back with a clear scope and fixed fee.
